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Localisation vs Translation
What's the difference?
Localisation vs translation – are they the same thing, similar, or completely different? In this post, we aim to clarify things.
The simplest way to put it is that language translation ...
Unlocking growth through localisation
Opportunities abound
Believe it or not, the localisation industry was one that actually thrived during the last 18 months or so. Even though the film industry ground to a halt, and perhaps even because Read More
Adaptation is more than translation
Preserving our cultural heritage
What exactly is adaptation and what does it take to be able to ensure quality adaptation, relevant to the audience? We asked two of our team members to share their insights.
Cobus Slabber, the Localisation Coordinator at ...
Celebrating Heritage Day
The Beauty of Culture
National Heritage Day is coming up soon, giving us the perfect opportunity to celebrate our unique rainbow nation.
The power of women in Localisation
Females at the forefront of storytelling
Around the globe, women from all walks of life look to the screen to decide what they aspire to and what they are capable of becoming. Film and television help us, as individual women, to find truths in who ...
Pursuing your goals during a pandemic
Overcoming self-doubt
The pandemic has had a negative impact all-round on pursuing goals and although this sentiment is all around us, I like to believe that it has actually given us an opportunity to challenge ourselves beyond the norm, to really ...
Why nothing in studio happens ‘willy nilly’
Willie Fritz - Creative Director and Language Specialist
Willie Fritz has spent much of his career wearing many hats, including that of an accomplished writer, Broadcasting Producer and Sound Director for all Naspers Magazines’ weekly radio spots. Most recently, he’s made Content Lab his home ...
An interview with long-time dubbing artist Royston Stoffels
The readiness is all
These four simple words were made famous by Hamlet, who proclaimed that whatever is destined to happen will happen soon enough, and that for those on Earth, “the readiness is all”.
These words have woven ...
Localisation
It's an art
Localisation is the process of adapting something, whether it be a product or content, so that it’s tailored to a specific locale or market. To give you a simple example, the word localisation itself could be spelled two ...