The power of women in Localisation

Females at the forefront of storytelling

05 / 08 / 2021
women in localisation
Emirah Mohiudeen
Localisation Manager

Around the globe, women from all walks of life look to the screen to decide what they aspire to and what they are capable of becoming. Film and television help us, as individual women, to find truths in who we are as people. It helps us to validate who we have become and where we belong. Stories have the ability to impact people (particularly those in marginalized spaces in society) deeply and emotionally. To see ourselves reflected back at us through a narrative that we can recognise, helps people to find their own voices.

COVID has taught us many things over the past year and a half. One of those things is that while the world largely shut down, many people turned to film and television on a mass scale. Arguably, no matter what happens in the world, human beings will forever have a hunger to consume stories.

Stories have immense power. They can shape the narrative of a community, country, and even the world.

Film and television have become our storytelling machines. They create, in large part, cultural narratives and inform the voice of our global society.

People have come to rely on the entertainment industry largely for it to communicate our stories and to represent us (to each other and to the rest of the world). It is through stories that we learn and remember our history, realise and recognise our present, and shape our future.

For centuries, women have been at the forefront of storytelling. It is through the storytelling of women that histories, cultures and beliefs have been passed down from generation to generation. Storytelling is one of the many ways in which women have built, fostered, expanded and engaged their communities and continue to do so today.

In 2021, the push to see the world and its stories in film and television through the gaze and voices of women is greater than it’s ever been before.

Localisation is a means through which we can capture and spread multiple stories and multiple perspectives that cross cultural, gender and national boundaries.

Through localisation, people have access to stories and perspectives that they may not have had previously.

As a woman in the localisation world, I am proud to add my voice, gaze and narrative to the millions who have told their stories before me. I am honored to share the stories of women whose stories may not have had the reach that they have now, through the constant expansion of the world’s localisation industry.

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